the pit stop
Reels need regular attention, not because something is wrong, but because contaminated lubricants, moisture, and everyday wear slowly rob performance long before most anglers notice it.
The Pit Stop is our annual maintenance service. Your reel is disassembled, old lubricants are removed by hand, critical components are inspected, and everything is relubricated using the same premium synthetics found in our Blueprint service. No automated baths, no shortcuts, and no one-size-fits-all approach. Just careful, hands-on maintenance performed by someone who understands what they're looking at.
Not every reel needs a Blueprint. Every reel needs a Pit Stop.
Pricing from $49.99
the ashlin blueprint
Manufacturers build reels to a production standard. We build them to their potential.
The Ashlin Blueprint is a complete teardown. Every component is removed, inspected, evaluated, and hand-detailed before it goes back together. Wear, tolerances, alignment, and overall condition are assessed as part of the entire system, not just individual parts.
No two reels are exactly alike, and we don't treat them that way. We optimize each reel according to its own characteristics and capabilities. The goal isn't to make it more impressive on the bench, but to feel smoother and operate more precisely.
This is our most comprehensive service. If you want to know what your reel is actually capable of, this is where you start.
Pricing from $69.99