the ashlin blueprint
Manufacturers build reels for assembly lines. We finish them for the water.
The Ashlin Blueprint is a ground-up teardown — every component pulled, inspected, hand-cleaned, and evaluated before anything goes back together. We calibrate internal tolerances individually, not to a factory average, but to what that specific reel is actually capable of. The result is a reel that runs smoother, feels more connected, and holds up longer than it did out of the box.
This is the full treatment. If you're serious about your gear, this is where you start.
the pit stop
Reels need regular attention — not because something's wrong, but because contaminated lubricants and everyday wear quietly rob performance before you ever notice it.
The Pit Stop is a yearly reset. We strip everything down, remove old and broken-down lubricants by hand, inspect the primary components, and repack with the same premium synthetics we use in the Blueprint. No automated baths, no shortcuts. Just a thorough, manual service that brings your reel back to where it should be.
Not every reel needs a full Blueprint. Every reel needs a Pit Stop.