Disassembled watch or small machinery parts arranged on a blue work mat, including gears, springs, screws, and metal plates.

the ashlin blueprint

We don't just clean your reel; we finish building it. Manufacturers leave loose tolerances to speed up assembly lines. We strip your reel to the frame, polish friction surfaces to a mirror finish, shim components to remove play, and ensure factory installed bearings are free of grease. This takes 2+ hours and results in a reel that is smoother and more consistent than the day it was made. All parts hand cleaned and closely inspected. Ultrasonic cleaners cut corners, “dip and ship” is not part of our language. If we wouldn’t fish with it, neither should you.

Close-up of a mechanical device with gears, springs, and metal parts, likely a small engine or clock mechanism, held by a person's hand.

the pit stop

Perfect for your yearly maintenance. We strip the old, contaminated lubricants, perform a safety-solvent wash of the main components, and re-lubricate using premium synthetic oils and greases. It’s the essential baseline care your reel needs to fight corrosion and maintain factory smoothness without the cost of a full blueprint. No ultrasonic bath required; just honest, hands-on maintenance.